Requirements

Responsibilities

Scope of Role:

To build the profile of the Bank in China through enhanced media relations as well as other community and promotional events

• Develop a strategy, a plan, a policy and the guidelines on media relations for China

• Identify the right target audience in the Media for the Bank, and ensure such targets are regularly contacted and relationship with the Bank maintained through a systematic process

• Co-ordinate with various spokespersons of the Bank and prepare their media communications strategy/plan with key messages (with a special focus on WB or CB)

• Provide active support for business development and product promotions from Corporate Affairs’ perspective

• Enhance our overall image through community events

• Develop and enhance relationships with key media journalists and editors

• Lead the Corp. Comm. Team, which consists of 3 direct reports and 1 indirect report

• Work closely with the following key stakeholders

Key performance measurements:

• Annual clipping reports

• Feedback from CEO and business heads

• Funds raised or no of activities organized for the community

Company information

Our client is a Full-service Foreign Bank

Contact information